Common Challenges to overcome while developing an e-commerce marketplace

 Online e-commerce is at a booming stage. Through new technologies and connectivity, customers around the globe are always there to buy something or the other.  Customers are searching and sharing information on the go and making purchase decisions quicker than ever.

But as with everything in this world, it comes with a few challenges as well. Here is a blog from the leading mobile app development company in Bangalore that provides you with some challenges and solutions to common challenges that you need to overcome while developing an e-commerce marketplace.

Acquisition Channels- Preference and Optimization

Users likely interact with your marketplace through various marketing channels and you may go longer depending on just one acquisition platform to navigate sales and conversions.

It takes nearly seven to thirteen pushes before you turn a visitor into a consumer. In this journey from awareness about the product to buying and beyond the user goes through multiple devices.

Common Obstacles

It’s not usual that e-commerce companies to burn their acquisition by trusting non-optimized funnels on several acquisition channels. This mainly happens because they get overwhelmed by the volume of traffic on websites and confirming if they are the target audience for your business.

Solution

Make sure that each of your acquisition channels works collectively with each other. It requires individual optimization to promote your product effectively and efficiently. Well before selecting an acquisition channel, you must be well sure that your target customers are there.  Develop a channel-specific marketing campaign that targets a particular customer segment.

Market Analysis- Product positioning and Sourcing

It’s a continuous challenge to overcome when operating an e-commerce store.

During your e-commerce website or mobile app development, you must have a stable source of products whether It comes from retailers, manufacturers, drop shippers, or third-party e-commerce platforms, You need to have a solid foundation of your products before the pre-launch of your store. Decide the product base depending on your partnerships, niche, and third-party resources.

Common Obstacles

The largest problem faced by a high scale e-commerce marketplace is product information maintenance and import, it’s a fact that a retailer’s product base fluctuates every single year.

When shopping in an offline store, the customers can look and feel the product, get their queries solved, and read its package.

Solution

To overcome these problems just choose a platform that has an application programming interface and import/export functionality. With this feature, you can easily save a lot of time and energy.

To know more techniques connect with our experts at info@b2cinfosolutions.com.